Flatiron Facts

Snapchat Lenses

An educational effect that took a postcard of the Flatiron and brought it to life in AR.

Developed in Lens studio, we made the postcard an image marker and built in an effect that would appear whenever the card was scanned in Snapchat. The effect had two major components to it, text and video. For the text, we imported an appropriate typeface to list the name of the building up top and important facts about it at the bottom. For the video portion of the effect, we superimposed black and white footage from the 1900’s, which showed pedestrians and vintage cars passing by the Flatiron at that time. The resulting effect pays homage to the building as a historical landmark in New York.

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