This effect burst around a can of sparkling water, demonstrating the fresh citrusy flavor waiting inside.
We made a can an image marker in Lens Studio so whenever it was scanned in Snapchat, it would trigger the intended effect to appear. The final effect featured large lime slices popping up on the can itself and a sliced lemon, a burst of 3D water bubbles, and an animated 3D character appearing around the can. We also arranged tropical flowers to frame the effect, bringing in more natural elements to hint at the natural ingredients used to make the sparkling water.
To transform the effect into an ad, we placed a brand name, Citrus Blast, front and center so it would remain prominent whenever users shared the effect with others.