Using Spark AR, we developed this fun and engaging Santa game that users could play on Instagram.
From a design perspective, the game could be broken out into 3 horizontal segments. In the bottom segment, we created an infinitely looping scene of idyllic houses, trees, and a busy street. In the middle segment, we added our flying Santa and the obstacles that he’d need to avoid: clouds. Users could control the sleigh by blinking, which would trigger Santa jumping over the oncoming hurdles. In the final top segment of the game, we placed a scoreboard that could tally up how many clouds a user had successfully jumped over. If a user crashed into a cloud, the game would end, triggering the final scoreboard screen to appear.